How it started
Mixing passion and work
Bascket is a project driven by a passion for footwear.
This passion was born during two years working on the development of a sports shoe brand made in Italy. It was an enriching experience spent in the surroundings of Milan, Florence and Treviso in contact with shoe enthusiasts from factories and trade fairs who spread the passion for shoes to a newbie.
Picture: Cleaning customers sneakers in June 2017
Started from a garden
At the beginning of 2017, with the desire to continue to mix passion and work, a shoe care service was launched in Brussels, starting from a garden.
I quickly realized that this new activity met an important demand, and above all, that despite that more and more people aspire to make their sneakers last longer, caring for them properly is difficult and laborious.
Picture: Cleaning friends sneakers in April 2017
After giving a second life to many thousands of shoes, the service was stopped during the Covid pandemic because I aspired to help more people than just those in my community.
June 2020, the Bascket project was launched with the aim to empower people to make their sneakers last for years.
Picture: Preparing the first stock in May 2020